Durian Marketing Efficiency in Durian Tourism Village in Sumber Agung
DOI:
https://doi.org/10.23960/jsl2668-76Abstract
Regional Forestry Office of Lampung Province has declared Sumber Agung Village as a Durian Tourism Village. In order to encourage the durian tourism village as a center of durian marketing, it is necessary to conduct a research which aim to know the efficiency of durian marketing to support the durian tourism village. The analysis used in this study were including the analysis of marketing channels, market structure, market behavior and marketing margin. The research showed that there were 4 durian marketing channels in Sumber Agung Village and the most efficient channel was from farmer through retailer and to final consumer. According to the market structure, market behavior and uneven margin distribution, the durian marketing has not been efficient and tends to be oligopsony.
Keywords: durian, efficiency, marketing, tourism village.
Downloads
Downloads
Published
How to Cite
Issue
Section
Statistics
PDF downloaded: 411 times
Metrics
License
Copyright (c) 2018 Dita Wulandari, Rommy Qurniati, Susni Herwanti
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 Licence that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).