Nature Tourism Potential in KPH Unit XIII Rajabasa, Way Pisang, Batu Serampok, Lampung Province
KPH Unit XIII Gunung Rajabasa, Way Pisang, Batu Serampok has several potential natural tourism objects including waterfalls and sulfur spring. However the visitors were still a few. This study aimed to assess the natural tourism potential in this area and to develop an appropriate development strategy for priority natural attractions. Potential assessment and determination of natural attractions priority were conducted using Operation Areas Analysis of Object and Natural Tourism Attraction (ADO-ODTWA) guidelines issued by the Director General of Forest Protection and Natural Conservation (PHKA) 2003. Development strategy of natural attractions priority was conducted by identifying strengths, weaknesses, opportunities and threats using SWOT analysis. Result showed that among various natural tourism attractions in the area, Kecapi Waterfall plus Way Belerang Simpur Hot spring were selected as the most potential tourism spot. Based on SWOT analysis, this object is located among growing market area that makes this object in a favorable condition because they have a positive strength and opportunity in terms of natural tourism development. Strategies needed in order to create a developing plan are increasing the information spreading and promotion trough offline either online mass media.
Keywords: Potential Tourism Assessment, Natural Tourism.
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Copyright (c) 2018 Rohany Yanti Sihite, Agus Setiawan, Bainah Sari Dewi
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